Blogs

E-Commerce

Reimagining E-Commerce in Bangladesh: The Disruptive Launch of Alesha Mart

The e-commerce industry in Bangladesh is on a growth trajectory but still navigating its early development stages. With only two or three major players dominating the landscape, the market has remained relatively stagnant, plagued by recurring issues — delayed deliveries, poor service, and inaccurate product fulfillments. It’s within this space that Alesha Mart emerged — not just as a competitor, but as a bold disruptor with a mission to redefine the online shopping experience for millions...

#E-Commerce#Digital#Marketing

Social Media

Durex Scores Big During the FIFA World Cup: A Campaign That Connected Football with Safe Sex Awareness

In the world of marketing, timing is everything. And when the FIFA World Cup rolls around, it’s not just football fans who are gearing up — brands, too, see an opportunity to ride the wave of global excitement. For Durex, a brand rooted in boldness and meaningful messaging, the World Cup presented the perfect moment to creatively connect two passions: football and sex...

#Social#Creative#FIFA

Performance

A Smarter Approach to Performance Marketing - No More Guesswork: The Dynamic Ad Solution That Revolutionized The British Council IELTS Marketing

In the high-stakes world of standardised testing, timing and user experience can make or break a conversion. For prospective IELTS candidates in Bangladesh, the British Council website offered a reliable test booking experience — but with a critical flaw. Test dates were only shown at the fourth step of the booking journey, significantly delaying visibility and planning for users...

#Performance#Automation#IELTS

SEO

Mastering the Top Spot: How British Council Achieved 349% More Conversions in a Hyper-Competitive IELTS Search Landscape

When the world began to adapt to the “new normal,” so did the education and testing sectors. In Bangladesh, IELTS-related services surged back to life — and with that came a flood of digital advertising from test centres and coaching providers, all vying for visibility...

#Google#SEO#Optimization

Social

Dettol’s Mission for Healthier Futures: How “Shurokkhito Maa, Shurokkhito Agami” Touched Lives Across Rural Bangladesh

In Bangladesh, maternal and child health remains a pressing challenge — particularly in underprivileged communities where access to healthcare and hygiene education is scarce. According to the World Bank, 30.8 out of every 1,000 children die due to complications often linked to poor hygiene practices among mothers...

#Social#CSR#Healthcare